Dior reveals its ‘secrets’ in a new podcast: A.B.C. Dior

Dior unveils a new podcast series, exploring the history of the brand, called A.B.C.Dior.

From Christian Dior’s childhood villa in Normandy to 30 Avenue Montaigne in Paris, Dior’s latest podcast allows you to retrace the legendary couturier’s history. The series explores the inspirations and  the people in the inner circle of Christian Dior himself. The brand explained in a statement that the podcast is, “A moment suspended in time for discovering the House’s fantasy universe and inspirations, from 1947 to today.”

With the letter L, ‘A.B.C.Dior’ invites you to explore the Leopard Print, a major symbol that has graced the House’s creations since 1947. - Dior

Each ‘letter’ in the titular series stands for the beginning of a, “Symbol, code or icon to be deciphered,” allowing you to discover the secret ‘behind the scenes’ stories of the brand.

For the first two episodes of the podcast, Dior invites you to explore the letters ‘M' and ‘L’. The first episode is dedicated to ‘Muguet’ aka: lily of the valley, which was Monsieur Dior’s lucky charm.

The second episode is an exploration of the letter L, which in this case stands for ‘Leopard print’ which is a tribute to Mizza Bricard, one of the couturier’s founding muses.  

You can listen to all the episodes here.