Ralph Lauren unveils its first “Phygital” boot
Fashion never looked this cool in the metaverse…
Get ready to level up your fashion game gamers, because Ralph Lauren is taking over the metaverse.
In an unprecedented move, Ralph Lauren is teaming up with Fortnite to create a virtual world like no other. They're calling it "Race to Greatness," and trust us, it's going to be epic.
Picture this: a Polo Pony-shaped island in the digital universe, complete with Ralph’s Airplane Hangar, the Rocky Mountains, and Grand Forests. It's like Mr Ralph Lauren's dream vacation spot, only in Fortnite. The attention to detail is mind-blowing – from the glossy black floors inspired by Ralph's New York pad to the hanging light fixtures straight out of his personal garage. The ultimate blend of high fashion and gaming aesthetics.
And of course, there's more… Brace yourself for the ultimate fashion crossover with the Polo x Fortnite P-Wing Boot. It's a limited-edition, collectible "phygital" boot, meaning you can rock it in the real world and the digital realm. These boots are inspired by the Stadium Hero ‘92 Outfit and feature molded 'fins' from the Stadium Drifter Glider. The boot will be available exclusively on RalphLauren.com starting August 3, 2023.
The Polo x Fortnite P-Wing Boot
Ralph Lauren is even bringing their iconic Polo Stadium Collection to Fortnite. You can dress your virtual avatar in outfits and cosmetics inspired by the brand's celebrated heritage.
To make things even more exciting, Ralph Lauren is hosting an all-star Twitch livestream event where the world's top gamers will come together to celebrate the groundbreaking collaboration. Hosted by none other than Ali Hassan (better known online as SypherPK) the event promises interviews, interactive games, and challenges with esports stars who will be sporting Polo virtually and physically on Thursday, August 3rd at 4:30 p.m. ET.
Ralph Lauren has managed to stay at the forefront of innovation, and this latest metaverse move is no exception. From pioneering one of the first brand e-commerce sites over 25 years ago to delivering cutting-edge augmented reality experiences with Snapchat, they're dedicated to proving that fashion and technology can be the ultimate power couple.