The “Skyscanner of Fashion” Has Just Launched in the UK

Radar aims to pave the way for a more transparent online shopping experience

In much the same way you’d compare flight prices before booking, a newly launched platform brings a similar principle to shopping.

Radar is set to transform the e-tailer experience by offering a streamlined solution to save and organise your favourite fashion finds while tracking prices across various online retailers.

Gone are the days of hard-to-find screenshots and endless open tabs. With Radar, users can save their favourite items from any online retailer or app into a single, personalised feed or custom folders. This innovative approach allows users to create the ultimate personal Wishlist, ensuring that they always pay the best online price.

“At Radar, we're on a mission to make online shopping smarter and fairer for everyone involved – shoppers, brands, and the planet,” says Emily Gaunt, Founder of Radar. “"Our platform is an ecosystem that supports everyone, from high street giants to family-owned independents. We believe in an impartial, and transparent experience for shoppers, and have therefore delivered a thoughtful, commercially conscious model. We want the path to purchase to be a happy and efficient one, which benefits the entire fashion industry.”

Before launching Radar, Emily Gaunt worked in the finance sector as a Managing Director, advising major institutions globally. Frustrated with her own shopping experience as a busy executive, she identified the gap in the online market and swiftly moved to establish Radar in 2023.

Radar finds the best prices and continuously tracks them...

How does it work?

Using Radar is straightforward: download the app, create an account, and save your favourite items from any online retailer into your personal feed or custom folders. Radar then continuously scours the internet for the best prices and alerts you to any price reductions, ensuring you never miss out on a great deal or buy at the wrong time.

When you're ready to shop, Radar connects you directly with your preferred retail partner to seamlessly complete the transaction. This process ensures that you have full visibility of any price alternatives, allowing you to make an informed decision.