Valentino go virtual with Drest

Courtesy Fashion Network

The Italian fashion house has partnered up with luxury fashion game Drest, to bring its holiday collection into the digital world.

The Valentino collaboration entails a photoshoot on the app, which allows users to style their chosen avatar in looks from the brands party collection. The Drest niche is that users have a brief they must follow, being the stylist for Valentino they must use the Roman Stud shoe in a look.

Users then have a second task from Valentino - to create a moodpboard titled ‘Roman Holiday’, in which they will have to put together seasonal looks featuring the Roman Stud handbag. Upon completion, users are awarded a digital Valentino gift box.

Drest has seen many luxury brands collaborate with their platform, such as Fendi, Gucci and Cartier. The brands did not only feature their fashion, but also incorporating their beauty products into the playful platform.