Meet Katie Sands, Amazon Live’s On-Air Style Expert
We speak with the NYC-based fashion expert, Katie Sands, on what it’s like being the style host of Amazon Live and where she believes the digital fashion industry is headed. As the founder of her wildly successful lifestyle blog “Honestly Kate”, it’s no wonder that on-air shows are looking to her for the latest and greatest trends.
1 | How did you become an Amazon Live Style Host?
I’ve wanted to pivot my career into more on-camera work over the past couple of years, so when an opportunity to audition for the new streaming platform came up right before the pandemic I knew I had to get my foot in the casting door.
2 | What was your journey from blogger to presenter like?
I started my blog in 2017 with the hope to inspire young women around the world to curate their own future by showing them the connection and power of female relationships. Through showcasing my experience to the world I have cultivated a strong girl gang of entrepreneurs, designers, agents, brand creatives, etc that all have impacted my life in such a strong way that I can then relay those stories to my audience to inspire them to go after their dreams.
3 | What was it like entering the digital fashion industry with Amazon?
It is really exciting being part of the life streaming era from its inception. I love working with the Amazon Live production team as we all learn about this new world together. We are all figuring out together what streaming from home looks like and of course what is working and what isn’t. Everything is now digital. It is more sustainable and less expensive and I love it.
4 | What is the best career advice you’ve received?
If you want something ask. The worst thing someone will ever say is no.
5 "| “If I didn’t start Honestly Kate, I would be doing……”
I would either have followed my undergrad degree in costume design or have been a therapist. I still think there's room for both.
6 | What’s an App you can’t live without?
I don’t know if it’s technically an app or not but I am overly obsessed with checking the health app on my phone. I love to surpass 10k steps a day and compare it to the day before.
7 | What’s on your desk right now? .
My 2022 planner
Aquaphor
My three neon notebooks
Multiple beverages
Floss
Rorey’s treats
8 | Tell us about the technology you couldn’t live without.
My Firestick. There is just nothing like speaking into your remote and telling it exactly what you want to watch.
10 | What is next for you?
Praying a full time morning hosting gig will be in the future for me personally, and that the HonestlyKate brand will have contributing writers and a larger platform to stand on its own as a lifestyle website .