Megan Fox’s Beauty Secret Is This Affordable AI Skincare Routine
GESKE is leveraging tech for personalised skincare
Skintellectuals are becoming increasingly educated on product efficacy and are aware that tech-led devices can deliver tangible results.
With AI-powered technology and being first to market for affordable devices, German beauty brand, GESKE is helping consumers transform their skin in an era of ultra-personalised beauty.
Their latest release is the Sonic Thermo Facial Brush, which comes in at under £50. A compact yet powerful cleanser, heated brush and facial massager all rolled into one, designed to fit comfortably into your hand and align with your facial contours. It promises natural, brighter and rejuvenated skin.
The company already has received its fair share of celebrity endorsements, "My skin is dry, sensitive and acne-prone with scars," Megan Fox candidly captioned a recent Instagram post. "I own a lot of beauty devices (probably all of them) but the sonic thermo facial brush from @geske.beauty.tech is my favorite tool to keep my pores clean."
Fox has since deleted her Instagram account, so it’s not easy to tell if this was a paid partnership or not… but she clearly uses it, so that’s saying something.
Megan Fox is a GESKE fan
The Sonic Thermo uses the addition of Al-powered customisation within the GESKE mobile app. The German company says it provides consumers with the tools and guidance needed for comprehensive at-home skin care using it’s unique Skin Scan & Personal Routine Guide feature.
“We invested thousands of hours into developing an avant-garde App that harnesses the unimaginable potential of Al with complex machine learning parameters and carefully constructed algorithms to bring you a Skin Scan on your Smartphone that is uniquely accurate,” the company explains.
Its app-guided multifunctional devices help users customise routines catered to their skin's needs. For instance, the app utilises an algorithm to make product recommendations and design skin care routines for each individual.
“These include roughly 55,000 video tutorials, developed in partnership with dermatologists to allow users to achieve desired effects from the comfort of their home.”
Before starting, it takes a full face scan and points out the areas in your complexion to work on. It measures impurities, dark circles, eye bags, oiliness, texture and fine lines, giving you a level from 'low intensity' to 'high intensity'.
The app then provides a list of recommended devices based on your scan, which is great if there are particular areas you want to improve. This is when your app takes you through your 'sessions' for the day and how to use the Sonic Thermo Facial Brush.
There's a small video for each step, and the instructions are easy and clear to follow. Every time you use the brush, it logs it in the app, and provides a weekly overview on how many sessions you've completed or missed.
Think of it like Peloton or a Whoop Band for your face.