Is Twig the new, quicker (better) Depop?
You, like me might have seen the Twig AD’s on the underground, or you might know Rita Kastrati, an avid Twig employee, passionate about the cause at the heart of their brand. Sustainability.
There is no doubting the power of resale, with industry leaders like Vinted being valued at $350 billion, whilst Depop sold to Etsy for $1.6 billion, the market is still booming, and newest to the playing field is Twig. And you bet they have shaken things up.
‘We don’t even call it resale, we call it cash-back-enabler’ said Geri Cupi, Twig’s founder.
The London based fintech is aiming to target gen-z and younger millennial consumers with an e-account which gives them instant cash back on their fashion and electronic items that are no longer used. Founded in mid 2020, and only just launching its services last July, it has already amounted huge success, with over 100,000+ monthly app downloads and plans for international expansion is already on the horizon.
What is Twig?
‘Twig - your bank of things’ is the companies official tag line, and it is exactly that. Twig are a banking app, that offers its users instant cash back for their unused items. You simply upload your items in less than 30 seconds, receive a valuation with an instant offer, which you can then access the cash for straight away. Yes, right away!
Twig also offer its users a free Twig debit card which links to their banking app and allows users to send and receive payments online, with the physical card allowing them to make payments in store.
Twig is built on the circular economy principles, which works to give items you no longer use, a life somewhere else - with someone else. By extending the life of clothes by just nine months, you could reduce carbon, water, and waste footprints by approximately 20-30% each.
With Twig’s carbon offset subscription, users are able to offset their carbon footprint. Twig simplifies and empowers its users to adopt a more sustainable lifestyle.
In line with their commitment to sustainability, as a company they have offset their carbon emitted, gaining them a Pending B Corp status.
It’s really that simple
Open a Twig account today, to start earning instant cash for the items you no longer use.