Google Unveils the Most Popular Gift Searches of 2023

These are our top 25….

We've officially entered the peak of the holiday shopping season, and if you're curious about the most sought-after gifts this year, you're in for a treat. Google has just unveiled its annual Google Shopping Holiday 100 list, featuring a curated selection of gift ideas and valuable insights into the current popular searches.

This list is meticulously crafted by analysing US Google Trends data from June to September 2023. It highlights items and trends that have experienced unprecedented search interest this year, whether they are breakout or top-searched terms, significantly surpassing pre-pandemic norms, or holding particular significance. The outcome is a compilation of 100 exceptionally trendy products, spanning from the widely popular Stanley Quencher and Lululemon belt bag to unique items like puzzle vases, which have seen a remarkable 1,150% increase in search interest over the past year.

Fashion:

Stuart Weitzman Boots: A go-to choice for the holiday season, searches for Stuart Weitzman boots have consistently risen every December since 2012.

Marc Jacobs The Tote Bag: Elevating the tote game, Marc Jacobs emerged as the top-trending tote brand of the year.

Cuban Link Bracelets: Celebrated as the sturdiest link, the allure of Cuban link bracelets has peaked this year.

Lab-Grown Diamond Tennis Necklaces: Championing sustainability, lab-grown diamond tennis necklaces have doubled in search interest over the last 12 months.

Mejuri Rings: Embracing little luxuries with a purpose, Mejuri claims the title of the most sought-after sustainable jewelry brand in the past year.

Engravable Necklace: Adding a personal touch, the search interest in engravable necklaces skyrocketed by over 5,000% in June.

Away Luggage: Far and away, the top-searched luggage brand in the past 12 months was Away.

Beauty:

NUDESTIX Bronzer Stick: Less is more. Searches revealed that interest in NUDESTIX reached a 5-year high in 2023.

Shark HyperAir Hair Dryer: Celebrating the enduring blowout, searches for the Shark hairdryer tripled in the past year.

Dyson Airstrait Straightener: Straight to the point, searches for the Dyson Airstrait hair straightener rose by 5000% in the last 12 months.

Claw Clips: Challenging the reign of the scrunchie, claw clips took center stage with the highest search numbers in March.

K18 Hair Mask: Aiding hair health, searches for K18's signature Hair Mask doubled in popularity this year.

Technology:

Smartwatches: Elevating your watch IQ, smartwatches witnessed a spike in search interest every December since 2012.

Instant Print Cameras for Kids: Capturing joyful moments, search interest in kids' cameras experiences a spike every December.

MOVA Globes: Holding the world in your hands, the MOVA Globe claims the spotlight as the most popular floating globe search this year.

Cozyberry Candle Warmer: Generating warmth in more ways than one, Cozyberry Candle Warmers witnessed a remarkable 1000% increase in search interest this year.

Mini Video Projectors: Creating a personal movie theater experience, mini projectors secured the second spot in projector searches this year.

Pixel Fold: Following the trend of foldable phones, the Pixel Fold saw a search interest increase of over 700% this year.

Home:

Puzzle Vases: Combining puzzle and bloom, puzzle vases are in high demand in 2023, with a search interest increase of over 1,000%.

Portable mid-century lamps: Mid-century modern had modern-day appeal. Portable mid-century lamps got our attention this year, with mushroom as the top-trending shape.

KitchenAid Stand Mixers: Practical, essential, and timeless, KitchenAid mixers earned the top-searched spot for mixers in the past 12 months.

Breville Espresso Machines: Encouraging the inner barista, Breville emerged as the top-searched espresso machine brand over the last year.

Bird Buddy Smart Bird Feeder: Offering a bird's eye view, the Bird Buddy smart feeder dominated searches for smart bird feeders this year.

Ninja Creami Deluxe: Turning ice cream dreams into reality, searches for the Ninja Creami Deluxe surged by 5000% this year.

Nut Milk Makers: Nutritional home runs are made with homemade nut milk, as reflected in the doubled search interest for nut milk makers this year.

See the full list here