Inside: The Modems x Smartech’s 7th Anniversary

On Thursday 7th September, 2023 pioneering tech retailer Smartech celebrated their 7th Anniversary at Selfridges and were joined by (yours truly) The Modems to mark the occasion in style.

The event was hosted by Smartech’s founder Nathalie Bernce, and co-hosted by Natalie Salmon, the founder of The Modems. The event welcomed tech entrepreneurs and VIP guests into Selfridges largest concession, for an evening of drinks and a night filled with interactive exhibitions.

Executive coach Sabrina Percy, Smartech Founder Natalie Bernce and The Modems founder Natalie Salmon.

Smartech is thrilled to have created a new immersive retail concept across four concept stores: Smartech, The Bike Shop, Playhouse and The Track. By partnering with The Modems, the experience-led space is honouring its commitment to make tech accessible for all demographics.

Amongst notable attendees were Sabrina Percy, Stefan-Pierre, Josh Brocklebank, Catherine Agbaje, Eshita Kabra-Davies, Venetia Archer and Emily M Austen.

Guests enjoyed a host of interactive displays.

The Smartech Retail Group is an experience-led retailer born in 2016 with a mission to help creators all over the world tell their stories and help people of the world to discover the future. Since its inception, Smartech Group has developed over 15 one-of-a-kind concept stores in exclusive partnership with the world’s best department stores across 3 continents in over 10 countries including the UK, Europe, the US and Asia.

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