Gucci launches XBOX costing more than a years rent in London

To celebrate the 20th birthday of XBOX, the Italian fashion have created a limited edition XBOX - X design, with a Gucci-fied suitcase embossed ‘GAME ON’.

The limited edition run will cost an staggering £10,000 and comes with the XBOX-X console, two wireless controllers, the Gucci suitcase and the XBOX ultimate game pass - which almost makes the £10k price tag worth it…right?

The collaboration is heavy in branding as we would imagine from a Gucci product. The console has the house’s signature branding laser etched all over,. The carry case has space for all your gaming needs, meaning the console is portable in style for your travels.

Gucci plan to sell 100 of these limited designs, which will each be numbered and sold only through flagship boutiques worldwide from 17th November.