The Hermès x Apple AirTag is the chicest way to not lose things

Tech, but make it fashion.

Hermès have joined forces with Apple yet again, to create gadgets that are as elegant as they are useful. During Apple’s Spring Loaded event, Apple unveiled the Apple AirTag, an elegant and ergonomic device that allows you to easily locate your most valued possessions via the Apple ‘Find My’ app. Use it as a keychain, on your handbag, or even your luggage.

Now Hermès enables you to locate your everyday essentials (never lose your keys again) with their trademark, saddle-stitched accessories. The range features a key ring, bag charm, luggage tag, and travel tag, inspired by the horse-racing token holders from the House's archives. In their quest to combine beauty with usefulness, the products are are available in Barénia calfskin and Swift calfskin.

Apple AirTag Hermes bag charm 

£249

The Bluetooth enabled AirTag trackers themselves are engraved with the iconic Clou de Selle logo, which you can purchase exclusively through Hermès.

Apple AirTag Hermes travel tag 

£599

The Apple x Hermès partnership started in 2015, and loyalists have previously lauded le maison’s artfully designed Apple Watch straps, however this latest venture seems to be their most cutting-edge ‘FashionTech’ offering to date. Now all you need is a Birkin to match.

Apple AirTag Hermes key ring

£299

The Hermès x Apple is available from April 30, discover the collection here.